“Cherry Spiced Rum is a particularly exciting addition to our current range, allowing us to show the darker side of our spirit and shake up a category that is screaming out for a big brand name that can offer a full fruit flavour hit, whilst injecting some energy and excitement.” said Kopparberg head of marketing Rob Salvesen.
The brand will also offer cocktail recipes for drinks such as mojitos and rum punch to locked down shoppers “in line with the recent spike in at-home cocktail making”, said Kopparberg.
We are different in the dark. Introducing new Kopparberg Cherry Spiced Rum 🍒. Available in selected @Asda stores from June 22nd.
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